
Remove is positioned as a multi-category brand in the personal care industry, offering a wide product range rather than being limited to a single category. With a “umbrella brand” approach, the brand focuses on different needs and provides users with functional, practical, and reliable personal care solutions.
At the core of the brand approach lies functionality and benefit rather than image. Remove products are developed to simplify daily care routines and deliver effective results. Thanks to its strong R&D infrastructure and production capability, the brand continues to expand its product diversity every day.
Remove Brand Development
Entering the Turkish market in 2006, Remove has expanded its journey, which started in the depilation category, into international markets:
- 2006 – Remove brand was established in Turkey
- 2010 – Expanded into international markets, operating in many countries, especially Japan
- 2014 – Patent-protected production and export processes were initiated
- 2019 – Rebranding was carried out as part of the brand transformation process
- 2025 – Transformed into a multi-category personal care brand
Remove Product Categories
Remove offers a wide range of products for different personal care needs:
- Wax strips and classic waxing products (cartridge, tin, bead wax)
- Hair removal products (cream, spray, and advanced gel formulations)
- Hair bleaching creams
- Professional waxing products and consumables
- Depilation devices
- Tanning oils and body care oils
- Blackhead removing nose strips
- Roll-on deodorants
With its innovative production approach and strong product portfolio, Remove is among the most trusted and preferred brands in the depilation and personal care industry.









































